JOB4me, the Virtual Job Fair, Marketing Campaign

At JOB4me, our main goal is to reach our exhibitors' target group as precisely as possible. Instead of quantity, we put quality first, so we recruit relevant job seekers for the event.

We prepare them and encourage them to be as active as possible in the online space. So that our exhibitors can find the people they are happy to work with as quickly as possible.

Our target group

Participants are conscious, highly qualified, tertiary or relevant secondary, technical or skilled visitors who

• are actively looking for a job or planning a job change,

• have lost their jobs, so they are looking for new opportunities,

• are passive job seekers, open to career building and developing,

• are interested in engineering, IT, economic, legal or office/administration opportunities,

• are university students, fresh graduates, seniors or professionals,

• blue collar workers.

Standok

According to age:

• 17-20 years old
/technical graduated or soon graduates/

• 20-28 years old
/university students /BSc or MSc/, or graduated with 1-5 years of experience /

• 29-45 years old
/professionals, seniors, career-changing job seekers, passive job seekers/

Nationwide online campaign:

Standok
17-31 January, 2022

Intorduction - „save the date” – campaign

01 February - 08 March, 2022

Active online communication period

09-10 March, 2022

JOB4me, the Virtual Job Fair

11 March - 10 April, 2022

Post-communication period, with an emphasis on the job portal function of the website

Communication Channels and estimated access data

Standok
Social Media Appearances

Paid Facebook ads for micro target groups
Expected number of times ads will display: ~4 200 000

JOB4me Facebook event and page
Number of FB page followers: 5 223 followers
Number of people interested in the March 2021 FB event: ~ 1 600 person

JOB4me Facebook group
Number of FB group members: 694 members

JOB4me LinkedIn page

frissdiplomas.hu LinkedIn page

frissdiplomas.hu Facebook page
frissdiplomas.hu FB page followers: 18 097 followers

Active intern and fresh graduate groups of frissdiplomas.hu:
frissdiplomas.hu intern and fresh graduate groups members altogether: 31 367 members

Standok
Newsletters

 

/lists segmented by specialty, age and activity/

JOB4me database
/6 305 person+ contact portfolio/

Frissdiplomas.hu database
/114 000 person+ contact portfolio/

 

 

 

 

 

Standok
Media Partnership Appearances

/with banners and newsletters/

Radio1 appearance
Rádió1 reaches 12,9% of listeners over the age of 15, this means 203 000 people a day

Cooperation with high-reach news portals and HR professional sites

Collaborating with career sites and target group professional media

Cooperation with higher education institutions, student organizations, personnel service providers

Standok
Others

Google Ads micro-targeted search and display ads
Average monthly appearance of Google Ads: ~2 200 000

Bannermix at frissdiplomas.hu
Average monthly appearance of banners: ~40 000

frissdiplomas.hu blog
Average monthly visitor of the blog: ~4 000 visitor

Recommendation system supported by visitor sweepstakes and on-site activity increase game

Labour Market Departments of County Government Offices

The number of our cooperating partners is constantly expanding.

Have a look at the results of the 2021 spring event!

I’m interested

Join us, let’s blow up the recruitment market together!
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